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“As a creative, you design with the heart. But it got to the point where I was designing with my hands, and my heart didn’t have a lot to do with it by that point.” — Samantha Wills

What would you do if you started to lose the creativity and passion you had for your business? Would you close it down? And what if that business was a multi-million dollar cult-followed brand loved by the likes of Taylor Swift, Beyonce and Eva Mendes?

Samantha Wills started her now-renowned brand Samantha Wills Jewellery when she was just 21. And through many hard-earned lessons ($80,000 credit card debt and nearly losing the company!), her brand started to rise and soon was turning over $10 million annually, stocked in 80 countries, and had a growing team. Named Break Out Star by The New York Times, from the outside, Samantha had attained massive success most could only dream of.

Then she shut the business down. In this episode of The Make It Happen Show, explore with us the biggest lessons from her memoir “Of Gold & Dust” where we see an incredibly different perspective of business. From how Samantha made it past her years of being an inexperienced sole trader, to the many times imposter syndrome showed up, to why and how she shut her highly profitable business down – there was nothing off limits in this conversation. This is how you stay authentic and true to self no matter what stage of business you are in. Check it out now.

? ?? Fast-Forward To Your Favourite Moments ?
0:00 – Introducing Samantha Wills
2:29 – Why Samantha Wills decided to close her business in its peak
5:58 – Why hobbies are essential for creative entrepreneurs
6:52 – How an entrepreneur can continue to foster their creativity
8:37 – The story behind why Samantha made up a ‘fake employee’ during her startup days
12:40 – Samantha shares her transition to having a business partner and how she was saved from one of the worst business decisions she could’ve made
15:58 – How a creative and analytical business partner can work together
20:24 – How hiring the right people benefited Samantha’s creative journey as an entrepreneur
21:11 – How to effectively engage your community
24:56 – How Samantha Wills expanded from a local brand to being featured in Hollywood films
28:48 – Samantha’s biggest lessons introducing her brand in the United States
31:37 – Why Samantha felt like 15 years was long enough for her company
35:33 – What Samantha Wills is working on moving forward
37:17 – Make It Happen In A Minute


Who Is The Entourage?

The Entourage is Australia’s leading business growth trainer and community for ambitious entrepreneurs, having transformed more than 3,500 businesses in over 150 industries, and generated more than $2 billion for our Members. At our core, we believe that entrepreneurs are the creators, innovators and dreamers that shape the very world we live in. But we also believe that the traditional education system doesn’t empower or equip them with the tangible business skills it takes to drive growth. We’re changing that through a new style of business education. One that builds both the entrepreneur and their business.

Entrepreneurs, welcome home.


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How a 21-year-old from Bondi built a multi-million dollar cult-followed brand, with Samantha Wills

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